Search Engine Optimization
Our Approach to Organic Search Optimization
Search Engine Optimization (SEO) is the process of ensuring that your web pages are accessible to all search engines and focused in a way that will help improve the chances your business will be found under targeted key phrases. These key phrases can be developed to drive qualified traffic to your site and increase your ROI.
With an understanding of how top search engines work, one can optimize web pages to compete with other top listings effectively and consistently.
Key Phrase Determination
The first and most important step of an effective SEO is proper key phrase determination.
Key phrases are what people searching for your site or services type into a search engine. When determining key phrases for your website it is important to try and put yourself in your customer’s shoes to get an accurate depiction of what they will be searching for to find your company. In order to generate more qualified visitors and appear higher in search engine rankings it is important to target more specific key phrases. For example, it would be very difficult for an Edmonton pet store to get a high ranking under “pets”, but they may achieve a very high ranking under “Pet Store Edmonton” quite easily. The more popular or sought after the key phrase the harder it is to get the top position.
To get started on the search engine optimization we will have to determine a top key phrase as well as two alternative key phrases. Once we have these phrases we can optimize the pages and prepare them for the search engine.
The Optimization Process
The base or domain root of any website is considered by search engines to be the most legitimate page to index and results in a higher ranking for the keywords it’s optimized for. Therefore our optimization efforts will be focused on the home page of the website. Some of the tasks that will be completed during the Search Engine Optimization (SEO Campaign) are as follows:
- Complete SEO Analysis to determining the proper key phrase combinations to optimize for.
- Creating keyword and description meta-tags for each optimized page.
- Creating title tags that reflect the key phrases.
- Editing content to reflect the keywords and to contain a high keyword density.
- Adding image tags and various html tags to emphasize important words in the content to the search engines.
- Manual submittal to search engines and directories where needed.
- Generation of link partners