Pay Per Click Advertising

Our Approach to Pay per Click Advertising

We have two pay per click services available; PPC Foundation and PPC Management. Our Foundation Service involves us building a new pay per click account for you from the ground up. The Management service lets us keep an eye on where your PPC dollars are going and helping them to go further.

The PPC set-up service includes:

1. Keyword research
2. Campaign creation
3. Ad group creation
4. Writing adverts and selecting landing pages
5. Configuring max Cost Per Click (CPC)
6. Configuring advanced aspects such as position preference and limiting ad display times
7. Configuration of analytics for conversion data
8. Report of changes, covering keywords, advert text, costs

The PPC management service fee is 15% of your monthly spend and includes the following services:

• Monthly report detailing all keyword information, costs and conversions (if analytics has been configured).
• Monthly "tweak" - we will amend any adverts and keywords that are under performing and also update CPC as required.