The great tradition of drinking beer in October makes the fall one of our favourite times of year. Now add to that, the opportunity to market this German tradition in a fun and innovative way, and we can't wait for the summer to be over!
We're talking, of course, about Edmonton's most genuine celebration of Octoberfest, hosted by the Shaw Conference center. Every year Oktoberfest to Rocktoberfest combines beer, sausage, oompa and classic rock to honour this October tradition.
This year is our 3rd anniversary of working with Shaw to provide original marketing for this event. From integrated live social media updates via Twitter and Facebook to animated sequences and witty voiceovers we combined all the elements into one full service marketing campaign.
This year Kim Mitchell will be headlining the event, come on down and check it out.
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