We have worked with Action Tennis from the beginning. We took existing files from the client and created a boardgame, playing cards, scorepads, the packaging, an instruction booklet, even the dice. All files were prepared and sent to china for the production phase. During the printing process we worked to fulfill the client's vision for the web site that would fulfill the online sales component. Once the client received the stock we were ready to go!
The first was an online push with link building, basic SEO and some strategic banner ad purchases on traffic heavy tennis sites. Action Tennis then hit the road and went around the tennis circuit where we provided the client a looping DVD video to maintain customer attention while being occupied with game players at the booth.
During the course of our relationship we have had very strong opinions as to how to market a Tennis Board game. It hasn't been easy. But we have had success.
